THE IMPACT OF COST-BENEFIT ANALYSIS ON BUSINESS STRATEGIES
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ABSTRACT
THE IMPACT OF COST-BENEFIT ANALYSIS ON BUSINESS STRATEGIES
This study investigates the impact of cost-benefit analysis (CBA) on business strategies by focusing on: (1) the role of CBA in strategic decision-making; (2) the benefits of CBA in resource allocation; (3) the challenges associated with conducting CBA. A survey research design is adopted to gather quantitative data. Taro Yamane's formula is used to derive a sample size of 310 respondents from Enugu, representing a mix of businesses. A manufacturing firm is selected as the case study due to its significant investment decisions and need for strategic analysis. The reliability coefficient score for the survey instrument is 0.87. The findings indicate that CBA is crucial in strategic decision-making, providing a clear understanding of the financial implications of various strategies. It helps businesses allocate resources more efficiently and identify the most profitable ventures. However, challenges include the complexity of calculations and the need for accurate data. It is recommended that businesses integrate CBA into their strategic planning processes, provide training for managers on conducting CBA, and utilize software tools to simplify the analysis.
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